Historical Background: One of the most famous and whimsical posters in history. In a dizzying arena of alcohol advertisements, and a saturated market for liquors, Evangelista needed something immediately eye-catching. This funky monkey did the trick. It is said that Anisetta Liquore Company’s competitor mascot was a monkey and Di Ruffa purposely illustrated the monkey drinking the dessert liquor to poke fun at their competitor. Printed in 1925.
